cite as: F. Bi. 2008. Sponsorship, my friends. Intl. J. Inact., 1:155–156
Tim Russo is miffed that certain happenings seem to be visible only to ‘citizen journalists’ with video cameras; as for me, I am miffed that some things aren’t visible even to citizen journalists on the ground, but are only spotted by nude bloggers in bathtubs.1 (This, of course, is just wrong.)2
So, what prompted me to write the above long-winded complaint was a page on the Heartland Institute’s web site, on how people can sponsor their upcoming climate inactivist conference. It’s the kind of jaw-dropping thing that made me think, “Oy, why am I the one writing about this? Why aren’t the ‘citizen journalists’ at DeSmogBlog, Gristmill, etc. on this already? Hey! Hey!”
Anyway, here’s an excerpt from Heartland’s information for sponsors, with emphases added by yours truly:
Conference co-sponsors receive the following benefits:
- input into the program regarding speakers and panel topics
- admission to all meals and sessions for up to 20 people
- logo and organization info on all promotional material produced, including advertising prior to the event
There is no fee for sponsorship, but conference co-sponsors are asked to do the following:
- place a link on the homepage of their Web sites to this site
- send two or three emails to their membership/donor lists promoting the event
- describe the event in a newsletter or online essay
- get 20 people to attend the event as their guests
Yep, you read that right. First, sponsors will have a hand in deciding what the topics of the conference will be. I must say — my friends — this is totally above and beyond what actual serious scientific conferences do! (My experience is that the conference organizers will just give them some booth space to tout their stuff and recruit folks, and perhaps a time slot for them to talk about their fine work.)
Second, note that there’s no fee for sponsorship — yes, no fee — but “sponsors” are asked to spread the word about the conference and to get people to attend. That is, Heartland is looking for sponsorship not in the form of money, but in the form of noise. The more noise, the merrier.
And… one other thing: According to the registration information for the conference, there’s a 20% registration fee discount for signers of the “Oregon Petition”. I still can’t tell what Heartland’s trying to achieve with this move.
- Metaphorically speaking.
- As I wrote over at Russo’s blog, many ‘citizen journalists’ — whom I won’t name here — are under this weird impression that, when reporting an event, the first thing to do is to find an Internet connection. Nope; the first thing to do is to get your video cameras or PC microphones up and whirring. Activists, please, please keep that in mind.
Update 2008-10-15: Wadard quipeth, “They [‘Oregon Petition’ signers] can use their Frequent Denier’s point.”
Update 2009-01-08: Sponsorship, part deux.
Update 2009-01-30: Sponsorship, part trois.
Update 2009-05-01: Sponsorship for yet another Heartland ‘conference’.